HiteJinro Co. Ltd. is a distiller from South Korea, founded in 1924. The company is the world’s largest producer of soju and the top-selling spirit brand globally at the time of writing.
They asked Everbite to rethink and rebuild their food & beverage content to create an immersive user experience for their European customer base.
Working together, we revamped the content across their social media channels to create engaging campaigns for a European demographic, bringing together cocktail, food, and lifestyle inspiration.
Bringing the Jinro World to Mobile
Focusing on the most important customer needs Everbite recognized early on that in order to connect with a European audience, we needed to change our approach to how we sell a Korean spirit.
To help Europeans fall in love with Jinro, we knew that we ruthlessly prioritized their demands and tap into their inner K-Pop fans, and how they culturally interact with such a spirit. We had to glamourize the enjoyment aspect of Jinro, intertwining the brand with K-Pop culture.